Senior Customer Reference Marketing Manager (m/f/d)

Festanstellung, Vollzeit · Munich

The Role

Personio is looking for a senior customer marketing professional to define our customer marketing strategy, work with different teams to create scalable processes, build positive relationships with potential reference customers, and manage the implementation of customer case studies, assets and sales tools.  

As Senior Customer Marketing Manager your mission is to engage with customers, build a positive relationship with them, and empower them to share their success stories. You will define and champion the overall marketing strategy for our customer reference program while fulfilling ongoing customer reference needs. 

Your tasks and responsibilities will include:
  • Look for new ways to promote customer success stories and take the customer reference program to the next level
  • Identify and prioritize prospective reference customers to create a pipeline of customer success stories that align to our core value proposition
  • Work with sales and customer success teams to define repeatable, scalable processes for securing reference customers and success storiesTurn customer case studies into compelling stories and quotes that can be used in marketing campaigns and sales cycles
  • Identify and cultivate potential customer spokespersons for PR and industry events
  • Create an easy to use customer reference library for sales and marketing teams that includes case studies, quotes and customer insights 
  • Analyse the performance and measure the impact of customer reference programs to improve effectiveness and drive higher participation
What you need to succeed
  • You are someone with proven expertise in business development, customer marketing or customer success
  • You speak fluent German and English, Spanish is a plus
  • You are an excellent writer, communicator and storyteller who inspires others
  • You think strategically and are process oriented, able to manage multiple stakeholders, inputs, and work streams 
  • You’re highly organized and able to manage as well as measure the impact of your work
  • You have a strong sense of accountability and can think creatively when it comes to matching sales needs with available customer reference assets
  • You’re an influencer, problem solver and a closer - if one approach doesn’t work you try another
  • You enjoy changing gears, building relationships and working cross-functionally
  • Ideally, you also have experience with CRM solutions and supporting a global sales team
  • You are available for occasional business travel  
Why Personio
Aside from the people, the role, our culture and our mission, we have countless other things, that make Personio a pretty great place to work at.

  • Market-proven, well-funded and fast-growing company ($130M funding acquired to date)
  • As you are joining Personio at such an early stage, this shows us your trust and confidence in us. We would like you to profit from the success of the company, and therefore, we offer you a competitive compensation package (salary, benefits and virtual shares)
  • Your chance to play a decisive role in shaping Personio and have a direct impact on the daily work of hundreds of thousands of users
  • 1,500 EUR of development budget per year for attending conferences, courses, buying books
  • Unu electric scooter of your choice as "company car" (see or an additional payment for a yearly public transportation ticket
  • Subsidized Qualitrain membership: For 25 euros a month you can train in 90 fitness and yoga studios, swimming pools and many other sports facilities in Munich
  • Relocation and visa support through an expert agency to Munich, Germany
  • Regular team and company events (e.g. Oktoberfest in Munich and skiing trip to Austria)
Über uns
Teil Personios zu sein bedeutet, du bist Teil von etwas Großem. Es bedeutet, die HR-Zukunft zu gestalten, die Zukunft unseres Unternehmens und gleichzeitig: deine eigene. Als eines der am schnellsten wachsenden B2B-SaaS-Unternehmen in Europa haben wir ein großartiges Produkt, ein ambitioniertes Team mit mehr als 425 Kollegen und einen Markt, der nur darauf wartet, entwickelt zu werden. Mittlerweile arbeiten mehr als 2000 Unternehmen mit Personio, doch das ist für uns erst der Anfang: Unser Ziel ist es, die führende HR-Plattform in Europa aufzubauen. Bei Personio glauben wir an Menschen wie dich - ehrgeizige, zukunftsorientierte Talente, die mehr sein wollen als nur ein weiterer Mitarbeiter. Bist du dabei?

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